BravoSolution brand

For several years, BravoSolution, a provider of global procurement technology, relied on freelance designers from various parts of the world to create its marketing content and maintain its website. However, due to the lack of an in-house designer and any brand guidelines to follow, the brand became confusing and dysfunctional over time. This resulted in fourteen websites with distinct appearances for each global office and content that became quickly outdated.

Upon working with Hypasapce, the primary objective was to conduct a brand audit, identify all recognisable brand elements, and refine them further. As a result, a single website design was developed for all offices, refined and refreshed marketing content that adhered to a clear set of new brand guidelines.

The subsequent examples illustrate two rebrand projects BravoSolution underwent over six years as the company expanded.